marketing Articles

Aner Sela

Mowing the lawn in those new running shoes? You may not be happy with them

GAINESVILLE, Fla. – When it comes to how many different ways you use the things you buy, more may not necessarily be better. According to a new study coauthored by University of Florida marketing professor Aner Sela, the more the consumer uses a product in different situations, the more likely

Haibing Gao

Ph.D. candidate named finalist for marketing organization’s award

GAINESVILLE, Fla. – Haibing Gao, a fifth-year Ph.D. candidate in the Department of Marketing, has been selected as one of three finalists for the 2015 Mary Kay/Academy of Marketing Science Dissertation Proposal Competition. The winner will be announced at AMS’s Annual Conference on May 12-14 in Denver. To be eligible,

  • Marketing professors to be inducted as AMA Fellows
  • Marketing professors to be inducted as AMA Fellows

Marketing professors to be inducted as AMA Fellows

GAINESVILLE, Fla. – Dr. Barton Weitz, Emeritus Professor and former JCPenney Eminent Scholar Chair, and Dr. Richard Lutz, the JCPenney Professor of Marketing, will be inducted into the American Marketing Association’s inaugural class of AMA Fellows during its Winter Marketing Educators’ Conference on Feb. 13-15 in San Antonio. The newly

Dr. Joe Alba

Alba selected for UF Research Foundation Professorship

GAINESVILLE, Fla. – James W. Walter Eminent Scholar Chair Dr. Joe Alba was one of 33 University of Florida faculty members awarded a UF Research Foundation Professorship for 2014-17. This is the second time Dr. Alba has received this distinction (2005). UFRF Professorships are awarded to tenured faculty members who

Debanjan Mitra

Mitra’s research recognized by American Marketing Association

GAINESVILLE, Fla. – City Furniture Professor Dr. Debanjan Mitra was selected as one of three recipients of the 2012 Harold H. Maynard Award by the American Marketing Association. Dr. Mitra and his co-authors will receive the Maynard Award at AMA’s Summer Marketing Educators’ Conference on Aug. 9-11 in Boston. The

Hough graduate programs featured prominently in global rankings

GAINESVILLE, Fla. – The Hough Graduate School of Business had nine of its programs rank in the top 20 among U.S. public universities, including seven placing in the top 10, in Eduniversal’s Best Masters Rankings 2012/2013. Eduniversal divided the 30 graduate programs it measured into two parts: Sixteen specialized majors

Dr. Bart Weitz

Weitz receives Florida Retail Federation’s lifetime achievement award

GAINESVILLE, Fla. –Dr. Barton Weitz, the former jcpenney Eminent Scholar Chair at the Warrington College of Business Administration, received the Florida Retail Federation Lifetime Service Award for his dedicated service to the FRF and the industry. Dr. Weitz, who retired this summer after spending 27 years at Warrington, is one

Dr. Mary Steffel

Postdoctoral Fellow wins SCP Dissertation Proposal Competition

GAINESVILLE, Fla. – Dr. Mary Steffel, a Postdoctoral Fellow in the Department of Marketing at the Warrington College of Business Administration, was named the winner of the 2011 Society for Consumer Psychology Dissertation Proposal Competition. Dr. Steffel, who collaborated with Warrington Associate Professor Dr. Robyn LeBoeuf on the proposal, was

Professor Emeritus Joel Cohen earns marketing research honor

GAINESVILLE, Fla. – Distinguished Service Professor Emeritus Dr. Joel Cohen was named the winner of the 2011 Richard W. Pollay Prize honoring “intellectual excellence in research on marketing in the public interest.” Dr. Cohen, a former Chair of the Marketing Department at the Warrington College of Business Administration, is renowned

  • Lutz, Weitz earn prestigious award from Oxford University
  • Lutz, Weitz earn prestigious award from Oxford University

Lutz, Weitz earn prestigious award from Oxford University

GAINESVILLE, Fla. – JCPenney Professor of Marketing Dr. Richard Lutz and JCPenney Eminent Scholar Chair of Retail Management Dr. Barton Weitz were awarded the Best Published Paper Award (2009) by Oxford University’s Centre for Corporate Reputation. Dr. Lutz and Dr. Weitz share the award with Dr. Tillmann Wagner, a professor