The Warrington College of Business is proud to welcome five new faculty members to campus in the fall of 2023. Learn more about these outstanding new members of the Warrington team who will continue to strengthen the college’s reputation and
Marketing Articles: page 2
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Incentivized online reviews inflate product ratings, sales, even when disclosed
JCPenney Eminent Scholar Jinhong Xie and Brian R. Gamache Professor Woochoel Shin‘s new research based on thousands of reviews posted on Amazon shows that when people received free products in exchange for reviews, their ratings were significantly inflated — and product
Store display psychology: Why you end up buying things near sale items
Consumers may not take notice as they stock up on hot dogs and related condiments ahead of the July 4 holiday, but new research from Russell Berrie Eminent Scholar Chris Janiszewski suggests the placement of these products in grocery store
Professors honored with Journal of Interactive Marketing award
Peter S. Sealey PhD Professor of Marketing Richard Lutz and Georgia Tech’s Tim Halloran (DBA ‘18) were recently presented with the 2021 Journal of Interactive Marketing Best Paper award. The award is given to an article that has made a
Why you’re still getting irrelevant ads, according to research
GAINESVILLE, Fla. – Imagine you’re in search of a new car. You’ve seen a Subaru model that interests you, so you decide to look it up online for more details. After some brief research, you quickly decide the Subaru isn’t
Building bipartisan bridges
In the years since Lezlee Westine (BSBA ’82) graduated from the University of Florida, she has held leadership positions in the tech hub of Silicon Valley to the country’s government seat in Washington, D.C. No matter the industry focus, Westine
Susan Fournier (Ph.D. ’94) | February 2023
Fournier (Ph.D. Marketing 1994) has been elected to the AACSB Board as an Official Representative of an Organization From the Americas. Fournier joined the faculty at Boston University Questrom School of Business in 2005 as an Associate Professor of Marketing
Meet the 2022-2023 teaching, advising award winners
The UF Warrington College of Business is proud to announce its four winners of its annual Teaching/Advising Awards. Robert Emerson is the recipient of the Undergraduate Teaching Award and Michelle Bloom is the recipient of the Undergraduate Advising Award. On
Seven University of Florida business graduate programs ranked among the top 15 in the nation
GAINESVILLE, Fla. – The latest rankings from Eduniversal have once again named multiple business master’s degree programs from the University of Florida Warrington College of Business among the best. On the 2023 Eduniversal Best Master’s Rankings, seven degree programs have
Think before designing your logo: How marketers can capitalize on the power of perception to influence beliefs about brand performance
Brands are constantly updating their visual identities. Intel recently went through its third visual brand identity refresh in half a century, and its new logo has iconic symmetry, balance, and proportion. The underlying geometry is apparent in the design. Could visual design
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