Marketing Articles: page 2

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Jim Hoover

An AI Bubble of a Different Kind

Insights from Jim Hoover, Director of the Business Analytics and Artificial Intelligence Center, highlight why leaders need to shift from investing to better planning around AI. Read more in this brief from Korn Ferry. 

Young woman looking up while thinking about various things - books, money, diploma, ideas and love.

How much could you make if you major in business?

Selecting a major is an important decision for any student in college. The classes, extracurricular activities and internships you complete during this time will help set the stage for your post-graduation career. If business or any of its functions, such

Michael Carrillo and Joel Davis

New Case Study | Minespider: Building Responsible Battery Supply Chains with Blockchain

Clinical Assistant Professor Michael Carrillo and Clinical Professor and Director of the David F. Miller Retail Center Joel Davis collaborated on a new case study available through Ivey Publishing, one of the most prominent case publishers. The case focuses on

Richard Lutz holds a drill and a textbook.

Drilling into marketing

With a good-natured grin, Peter S. Sealey PhD Professor of Marketing Richard J. Lutz stalked between desks in his Marketing 101 classroom. Every student in the packed auditorium leaned forward, curious to see what he’d do with the electric drill

Valeria Marcia

Tech Tuesday with Valeria Marcia

In this week’s Tech Tuesday for WCJB TV20, UF Innovate speaks to Lecturer Valeria Marcia, a researcher using AI to power digital marketing. Marcia explains more about her work at Warrington, the UF AI initiative and what students can learn

Tianxin Zou

University of Florida professor inducted into prestigious young scholars class for excellence in marketing research

GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is among the latest class of Marketing Science Institute (MSI) Young Scholars. Zou joins a prestigious group of marketing scholars from the University of Florida honored with

Aner Sela

I’m an Expert: How To Know If an Item Is Worth Your Cash

Conventional wisdom and so-called ‘never buy’ lists will tell you that there are certain things that are rarely worth spending your money on. Such items typically run the gamut from cheap, low-quality items like single-use plastics or dollar store kitchen gadgets,

Project manager working and update tasks with milestones progress planning and professional investor working new start up project in the office.

Five things to do with a marketing degree

Marketing isn’t about sales; it’s about relationships. With a major in marketing through a Bachelor of Science in Business Administration or Master of Science in Marketing degree from the University of Florida Warrington College of Business, you’ll be equipped to build

Aner Sela

Smartphones Are Changing How We Shop—And What We Shop For

A recent Journal of Marketing Research study by City University of Hong Kong’s Camilla Eunyoung Song (Ph.D. ’21) and City Furniture Professor Aner Sela shows that when consumers use smartphones, which are considered more personal and private than other devices, they are more

Jinhong Xie

University of Florida marketing professor’s research lauded for significant societal impact by international organization

GAINESVILLE, Fla. – Research at the University of Florida Warrington College of Business is well-regarded by academics and industry leaders for its ability to advance business as well as society, as exemplified by research recently highlighted by the European Foundation

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