Marketing Articles: page 2

Tianxin Zou

University of Florida professor inducted into prestigious young scholars class for excellence in marketing research

GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is among the latest class of Marketing Science Institute (MSI) Young Scholars. Zou joins a prestigious group of marketing scholars from the University of Florida honored with

Aner Sela

I’m an Expert: How To Know If an Item Is Worth Your Cash

Conventional wisdom and so-called ‘never buy’ lists will tell you that there are certain things that are rarely worth spending your money on. Such items typically run the gamut from cheap, low-quality items like single-use plastics or dollar store kitchen gadgets,

Project manager working and update tasks with milestones progress planning and professional investor working new start up project in the office.

Five things to do with a marketing degree

Marketing isn’t about sales; it’s about relationships. With a major in marketing through a Bachelor of Science in Business Administration or Master of Science in Marketing degree from the University of Florida Warrington College of Business, you’ll be equipped to build

Aner Sela

Smartphones Are Changing How We Shop—And What We Shop For

A recent Journal of Marketing Research study by City University of Hong Kong’s Camilla Eunyoung Song (Ph.D. ’21) and City Furniture Professor Aner Sela shows that when consumers use smartphones, which are considered more personal and private than other devices, they are more

Jinhong Xie

University of Florida marketing professor’s research lauded for significant societal impact by international organization

GAINESVILLE, Fla. – Research at the University of Florida Warrington College of Business is well-regarded by academics and industry leaders for its ability to advance business as well as society, as exemplified by research recently highlighted by the European Foundation

Large brick building with students standing in front. UF Warrington College of Business logo overlaid on top of image.

Meet Warrington’s new faculty for 2023

The Warrington College of Business is proud to welcome five new faculty members to campus in the fall of 2023. Learn more about these outstanding new members of the Warrington team who will continue to strengthen the college’s reputation and

Jinhong Xie and Woochoel Shin

Incentivized online reviews inflate product ratings, sales, even when disclosed

JCPenney Eminent Scholar Jinhong Xie and Brian R. Gamache Professor Woochoel Shin‘s new research based on thousands of reviews posted on Amazon shows that when people received free products in exchange for reviews, their ratings were significantly inflated — and product

Chris Janiszewski

Store display psychology: Why you end up buying things near sale items

Consumers may not take notice as they stock up on hot dogs and related condiments ahead of the July 4 holiday, but new research from Russell Berrie Eminent Scholar Chris Janiszewski suggests the placement of these products in grocery store

Richard Lutz and Tim Halloran

Professors honored with Journal of Interactive Marketing award

Peter S. Sealey PhD Professor of Marketing Richard Lutz and Georgia Tech’s Tim Halloran (DBA ‘18) were recently presented with the 2021 Journal of Interactive Marketing Best Paper award. The award is given to an article that has made a

Woman online shopping on smart phone fashion clothes at home

Why you’re still getting irrelevant ads, according to research

GAINESVILLE, Fla. – Imagine you’re in search of a new car. You’ve seen a Subaru model that interests you, so you decide to look it up online for more details. After some brief research, you quickly decide the Subaru isn’t