Marketing Articles: page 2

How champions think

“Many years ago, I was the definition of a golf freak,” writes Clinical Professor of Marketing Dr. Steve Tufts. In his quest to learn as much about the game as he could, Tufts found that performance wasn’t just dictated by skill. “The thing that I noticed about golfers of all skill levels was that their thinking, maybe more than their skill, dictated their performance,” he said. Coupled with ideas from famous sports psychologist Bob Rotella, Tufts offers six ways to

Consumers habitually seek the middle ground

Unpublished research shows avoiding the extremes is a common approach marketers need to address A foundation of consumer marketing is the malleable nature of our decision making process. When faced with choice, we’re expected to be rational actors who will study our options and make an on-the-fly decision based on the information available, and the framing of that information. In a review of published and unpublished research, Stanford’s Itamar Simonson, the University of Florida Warrington’s Aner Sela and UCLA Anderson’s

Three honored with Warrington’s teaching awards

GAINESVILLE, Fla. – The University of Florida Warrington College of Business recognized faculty members Alan Cooke, Sonia Singh and Larry DiMatteo as its 2018-2019 Teaching Award winners. Cooke and Singh are the recipients of the Undergraduate Teaching Award, and DiMatteo is the recipient of the Gradate Teaching Award. Alan Cooke: Cooke is an Associate Professor of Marketing of the Marketing Department at the Warrington College of Business, University of Florida, where he has taught since 1997. He received his Ph.D.

Study: Live in the moment, don’t selfie or snap it

If you’re attending a destination wedding, taking a tour or simply celebrating the birthday of someone dear, a study by a group of researchers involving the University of Florida Warrington College of Business and Washington University in St. Louis came to both a new scientific conclusion and a kernel of everyday advice: Put the cellphone/camera down. Enjoy the important moment. “We get so focused on picture-taking, we miss the experience itself,” said Robyn LeBoeuf, professor of marketing at Washington University’s

Warrington marketing professor receives award for distinguished scientific contributions

GAINESVILLE, Fla. – Dr. Philip M. Podsakoff, Hyatt and Cici Brown Chair in Business in the Department of Marketing at the University of Florida Warrington College of Business, has been named the recipient of the 2019 Distinguished Scientific Contributions Award by the Society for Industrial and Organizational Psychology (SIOP). He will be recognized at the 2019 SIOP Annual Meeting in April in Washington D.C. The Distinguished Scientific Contributions Award is “given to the individual who has made the most distinguished

Chris Janiszewski named an Association for Consumer Research Fellow

GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair in the Department of Marketing at the University of Florida Warrington College of Business, has been named a fellow of the Association for Consumer Research. He will be recognized and will present a Fellows Address at the 2019 Association for Consumer Research Conference in Atlanta. The Association for Consumer Research (ACR) Fellows award recognizes the career contributions of ACR individuals during their lifetime for “significant impact on scholarly work

‘Rounding Up’ Beats Traditional Fundraising Requests

If you’ve been to the grocery store lately, you may have been asked if you wanted to donate a dollar or five to charity. Or you may have been asked if you wanted to round up to the nearest dollar, with the difference going to a charity. Which approach raises more money? A team of marketing researchers, including Warrington College of Business JCPenney Professor Richard Lutz and Stefanie Robinson (BSBA ’03), has found that rounding up is the way to go.

Heavener School of Business ranks in top 20 among publics in U.S. News rankings

GAINESVILLE, Fla. – The Heavener School of Business was ranked No. 19 on U.S. News & World Report’s “2019 Best Undergraduate Business Programs” rankings released Monday, September 10. The Heavener School ranked in the No. 30 position among all U.S. undergraduate programs. It continues to be the highest-ranking undergraduate business program in the state of Florida. “Once again, we are honored to be recognized by U.S. News and our peers as one to the nation’s top business schools,” said Dr.

Urgency Bias Is Wrecking Your Ability To Lead

“Research conducted by Meng Zhu, Yang Yang, and Christopher K. Hsee found there is an inherent flaw in the human condition; we choose urgent and unimportant tasks over those tasks that are deemed more important, that require more time and effort to complete,” writes Forbes.  Reach more about this research from Assistant Professor of Marketing Yang Yang from Forbes. 

Why We Procrastinate When We Have Long Deadlines

“‘Can you get that to me by the end of the day?’ isn’t a request many employees like to hear. But for many people, having shorter deadlines instead of longer ones — “Do you think you can do that by the end of the week?” — might actually help them complete a task and see their work as being less difficult,” writes Meng Zhu in the Harvard Business Review.  See why we procrastinate when we have long deadlines in this