Marketing Articles: page 3

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Lezlee Westine

Building bipartisan bridges

In the years since Lezlee Westine (BSBA ’82) graduated from the University of Florida, she has held leadership positions in the tech hub of Silicon Valley to the country’s government seat in Washington, D.C. No matter the industry focus, Westine

Susan Fournier

Susan Fournier (Ph.D. ’94) | February 2023

Fournier (Ph.D. Marketing 1994) has been elected to the AACSB Board as an Official Representative of an Organization From the Americas.  Fournier joined the faculty at Boston University Questrom School of Business in 2005 as an Associate Professor of Marketing

Warrington's 2023 Teaching/Advising Award winners (from left) Lena Rabe, Michelle Bloom-Lugo, Michael Ricci and Robert Emerson.

Meet the 2022-2023 teaching, advising award winners

The UF Warrington College of Business is proud to announce its four winners of its annual Teaching/Advising Awards. Robert Emerson is the recipient of the Undergraduate Teaching Award and Michelle Bloom is the recipient of the Undergraduate Advising Award. On

Eduniversal 2023 Best Master's Ranking among U.S. schools. #3 master of real estate, #4 master of international business, #6 master of science in management, #8 master of science in entrepreneurship, #15 full-time MBA.

Seven University of Florida business graduate programs ranked among the top 15 in the nation

GAINESVILLE, Fla. – The latest rankings from Eduniversal have once again named multiple business master’s degree programs from the University of Florida Warrington College of Business among the best. On the 2023 Eduniversal Best Master’s Rankings, seven degree programs have

Chris Janiszewski and Felipe Affonso

Think before designing your logo: How marketers can capitalize on the power of perception to influence beliefs about brand performance

Brands are constantly updating their visual identities. Intel recently went through its third visual brand identity refresh in half a century, and its new logo has iconic symmetry, balance, and proportion. The underlying geometry is apparent in the design. Could visual design

Jinhong Xie

Score a discount on Amazon? You might’ve unwittingly paid more.

More than a quarter of vacuum cleaners sold on Amazon have at some point pretended to offer a discount when they had actually just increased the price, according to new research from Jinhong Xie, JCPenney Eminent Scholar. By pairing a

Tianxin Zou

Marketing professor receives prestigious research award from AMA

GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is one of two winners of the American Marketing Association’s (AMA) Marketing Research Special Interest Group Don Lehmann Award for 2022. The Lehmann Award was established in

Background images of people in various business settings with a large 10 in the foreground.

10 innovative research insights you can apply to your life and career

Beyond educating the next generation of business leaders, faculty at the UF Warrington College of Business are researching the next great solution that you can use to propel your life and career forward. In this story, we share some of

#23 Best Undergraduate Business Program U.S. News & World Report Heavener School of Business

Heavener School the No. 23 best undergraduate business program in the nation

GAINESVILLE, Fla. – The Heavener School of Business at the University of Florida Warrington College of Business is again among the top U.S. schools on U.S. News & World Report’s “2023 Best Undergraduate Business Programs” rankings released Monday. With this

Archway leading to Heavener Hall at the University of Florida

Meet Warrington’s new faculty for 2022

The Warrington College of Business is proud to welcome 11 new faculty members to campus in the 2022-2023 academic year. Learn more about these outstanding new members of the Warrington team who will continue to strengthen the college’s reputation and

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