marketing Articles

Janiszewski models research excellence, brings along new generation

Gainesville, Fla. – Chris Janiszewski, J.C. Penney Professor of Marketing at the Warrington College of Business Administration, has previously been recognized for excellence in consumer research. The latest acknowledgments come as a consequence of him mentoring a new generation of UF-trained marketing scholars. UF doctoral candidate Dan King, along with

Warrington’s Alba named ACR Fellow

Gainesville, Fla. – Joseph (Joe) W. Alba, University of Florida Distinguished Professor of Marketing and chair of the Department of Marketing, has been selected as a Fellow of the Association of Consumer Research (ACR). This is the highest level of recognition bestowed by ACR, which acknowledges an individual’s long-term contribution

Joe Alba named winner of 2008 Sheth/JCR Research Award

Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, was chosen for of one of marketing research’s top honors, the 2008 Sheth Foundation/Journal of Consumer Research Research Award “for a long term contribution to consumer research.” Alba and his coauthor, J. Wesley Hutchinson (former UF faculty member) were

Steve Shugan among inaugural INFORMS Marketing Fellows

Gainesville, Fla. – Leading market researchers in the U.S. and Canada were honored in Hanover, Md. on Friday by the INFORMS Society for Marketing Science (ISMS), which announced that Steven M. Shugan was one of the inaugural 10 recipients of its new Fellow Award. This is an unparalleled achievement, heralding

Lutz named Sherwin-Williams Distinguished Teacher

Gainesville, Fla. – Richard Lutz, JCPenney Professor of Marketing, was named one of three recipients of the 2008 Sherwin-Williams Distinguished Teaching Award. The award, now in its 11th year, will be presented by the Society for Marketing Advances (SMA) at its Annual Conference in St. Petersburg November 4 – 9,

Marketing chair Joe Alba wins highly-coveted Converse Award

Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, has been chosen to receive one of the most prestigious awards in the field of marketing research: the Paul D. Converse Award. Alba currently serves as Chair of the department of Marketing. The American Marketing Association conveys the Converse

Weitz honored with lifetime achievement award

Gainesville, Fla. – Bart Weitz, JCPenney Eminent Scholar and Professor of Marketing at the University of Florida, has been honored with the 2007 IOSIG Lifetime Achievement Award. The Interorganizational Special Interest Group (IOSIG) of the American Marketing Association (AMA) has been designed to facilitate interaction among academic members of the

Marketing faculty wins AMA’s Stern Award

Five members of UF’s world-renowned marketing faculty have gained another accolade to add to their already stellar reputations, as the American Marketing Association (AMA) have named them recipients of the 2005 Louis Stern Award. Co-authors of the prize-winning paper are: Joe Alba, Bart Weitz, Chris Janiszewski, Rich Lutz, and Alan

Five College of Business departments gain national acclaim

Gainesville, FL ‐ Five departments within the Warrington College of Business at the University of Florida have been recognized as being in the Top 50 in research, based on a new citation study of outstanding faculty research across eight disciplines (accounting, economics, finance, information systems, marketing, management science, organizational behavior,

Florida among top 30 in research

The Warrington College of Business ranks in the top thirty overall‐and as high as #2 within disciplinary categories‐in a new study of U.S. business school research performance. The study, which examined more than 700 accredited MBA programs in the country, was published in the December issue of the Academy of