marketing Articles

  • Shugan and Xie named finalists for respected marketing award
  • Shugan and Xie named finalists for respected marketing award

Shugan and Xie named finalists for respected marketing award

GAINESVILLE, Fla. – Russell Berrie Foundation Eminent Scholar Dr. Steven Shugan and George W. and Lisa O. Etheridge Professor of International Business Dr. Jinhong Xie were named finalists for the INFORMS Society for Marketing Science Long Term Impact Award. The LTI Award is given annually to “a marketing paper published

Lutz named 2010 AMA Distinguished Marketing Educator

Gainesville, Fla. – Richard Lutz, JCPenney Professor of Marketing, has been named the 2010 AMA Irwin/McGraw-Hill Distinguished Marketing Educator. It is the highest honor conferred by the American Marketing Association and recognizes individuals for distinguished service and outstanding contributions in marketing education. The official ceremony will take place in February

Cohen puts UF over the top as Gators sweep ACR Awards

Gainesville, Fla. – In an unprecedented turn of events within the world of academe, marketing scholars (teaching or trained) at UF swept the recent awards announced at the Association for Consumer Research (ACR) Annual Meeting. Emeritus Professor Joel B. Cohen and Americus Reed (PhD 2000), Whitney M. Young, Jr. Associate

Janiszewski models research excellence, brings along new generation

Gainesville, Fla. – Chris Janiszewski, J.C. Penney Professor of Marketing at the Warrington College of Business Administration, has previously been recognized for excellence in consumer research. The latest acknowledgments come as a consequence of him mentoring a new generation of UF-trained marketing scholars. UF doctoral candidate Dan King, along with

Warrington’s Alba named ACR Fellow

Gainesville, Fla. – Joseph (Joe) W. Alba, University of Florida Distinguished Professor of Marketing and chair of the Department of Marketing, has been selected as a Fellow of the Association of Consumer Research (ACR). This is the highest level of recognition bestowed by ACR, which acknowledges an individual’s long-term contribution

Joe Alba named winner of 2008 Sheth/JCR Research Award

Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, was chosen for of one of marketing research’s top honors, the 2008 Sheth Foundation/Journal of Consumer Research Research Award “for a long term contribution to consumer research.” Alba and his coauthor, J. Wesley Hutchinson (former UF faculty member) were

Steve Shugan among inaugural INFORMS Marketing Fellows

Gainesville, Fla. – Leading market researchers in the U.S. and Canada were honored in Hanover, Md. on Friday by the INFORMS Society for Marketing Science (ISMS), which announced that Steven M. Shugan was one of the inaugural 10 recipients of its new Fellow Award. This is an unparalleled achievement, heralding

Lutz named Sherwin-Williams Distinguished Teacher

Gainesville, Fla. – Richard Lutz, JCPenney Professor of Marketing, was named one of three recipients of the 2008 Sherwin-Williams Distinguished Teaching Award. The award, now in its 11th year, will be presented by the Society for Marketing Advances (SMA) at its Annual Conference in St. Petersburg November 4 – 9,

Marketing chair Joe Alba wins highly-coveted Converse Award

Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, has been chosen to receive one of the most prestigious awards in the field of marketing research: the Paul D. Converse Award. Alba currently serves as Chair of the department of Marketing. The American Marketing Association conveys the Converse

Weitz honored with lifetime achievement award

Gainesville, Fla. – Bart Weitz, JCPenney Eminent Scholar and Professor of Marketing at the University of Florida, has been honored with the 2007 IOSIG Lifetime Achievement Award. The Interorganizational Special Interest Group (IOSIG) of the American Marketing Association (AMA) has been designed to facilitate interaction among academic members of the