Marketing Articles: page 3

Why Your Brain Tricks You Into Doing Less Important Tasks

“Here’s a list of things I did before starting this newsletter: I filled out the documents to renew my passport; clipped my cat’s nails; bought some household items; responded to a few Instagram DMs; and ate a snack because I was hungry. Sound familiar? Some of those tasks were relatively urgent — I need to get my passport in order soon, and those Instagram DMs were weighing on me. But none of those tasks were as important as writing this

How to Focus on What’s Important, Not Just What’s Urgent

“Do you get to the end of the day and feel that you’ve met your most pressing deadlines but haven’t accomplished anything that’s fundamentally important? You’re hardly alone. In a series of studies recently published in the Journal of Consumer Research, people typically chose to complete tasks that had very short deadlines attached to them, even in situations in which tasks with less pressing deadlines were just as easy and promised a bigger reward,” writes the Harvard Business Review.  Read more about this research

How misperceptions of deadlines, urgency influence time management and performance

“You’re faced with a set of tasks. Some aren’t essential but need to be completed quickly—like redeeming a coupon that expires in two hours. Others have greater importance but do not have an imminent deadline—like scheduling a regular medical checkup. Which task would you choose to do, and why?” asks Johns Hopkins.  New research from Assistant Professor of Marketing Yang Yang suggests that people tend to choose the more impractical and ineffective approach. Read more about why this is in

How to be happy without earning more

“The hedonic treadmill fires up because people misunderstand what will actually make them happy, research suggests. People gain more happiness when they satisfy their inherent rather than learned preferences—needs rather than wants,” writes the Chicago Booth Review.  Read more about this research from Assistant Professor of Marketing Yang Yang and how to convert wealth into satisfaction in this story from the Chicago Booth Review. 

How deadlines thwart our ability to do important work (and what we can do about it)

“Suppose you have two tasks before you. One isn’t that important but needs to be done quickly. The other is important but isn’t urgent. Often, people will choose against their self-interest to do the urgent but less important task, a new study has demonstrated. What’s more, the busier and more overwhelmed you feel, the more likely you are to pick the urgent task. The study, published recently in the Journal of Consumer Research, confirms some of our worst fears: We

Warrington marketing professor wins Churchill Award

GAINESVILLE, Fla. –  Steven Shugan, McKethan-Matherly Eminent Scholar and Professor of Marketing, was honored with the 2018 Churchill Award from the American Marketing Association (AMA) Marketing Research Special Interest Group. He is the first faculty member from the University of Florida and second recipient from a university in the state of Florida to win the award. The Churchill Award is given annually to an individual who has made significant contributions to marketing research including, but not limited to, new methodologies,

Warrington marketing professor named UF Research Foundation Professor

GAINESVILLE, Fla. –  Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair, was one of 33 faculty members at the University of Florida to be named a UF Research Foundation (UFRF) Professor for 2018-2021. The recognition goes to faculty who have a distinguished current record of research and a strong research agenda that is likely to lead to continuing distinction in their fields. “Since 1997, more than 700 faculty members have been named UFRF Professors,” said David Norton, UF’s vice president

The Next Kirkland? Online Retailers Create Their Own Brands

U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting their own house brands. Read the U.S. News & World Report article. You can read more from Dr. Shin about store brands versus name brand products in UF News’ article “Are store brands just as good? An expert weighs in.”

Warrington marketing faculty rank in the top 5 in per capita research productivity among publics

GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100 Business School Research Rankings. Overall, Warrington’s Marketing faculty ranked 11th in the world, having produced 23 scholarly articles from 2014-2017. The rankings, maintained by UT-Dallas’ Naveen Jindal School of Management, tracked articles in four marketing publications including the Journal of

Richard Lutz named an Association of Consumer Research Fellow

GAINESVILLE, Fla. – Dr. Richard Lutz, JCPenney Professor of Marketing and Chair of the Department of Marketing at the University of Florida Warrington College of Business, was named a fellow of the Association of Consumer Research at its annual conference in October 2017. The Association for Consumer Research (ACR) Fellows award recognizes the career contributions of ACR individuals during their lifetime for “significant impact on scholarly work in consumer behavior.” “I was shocked when they made the announcement,” Dr. Lutz