Dr. Steve Tufts, Clinical Professor, Department of Marketing Over the course of the fall 2019 semester, I received several inquiries from students in my sales student group, GatorSLAM, about topics they would soon encounter once they graduated from the University
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Giving back to the future of marketing
Peter Sealey’s successful marketing career was highlighted by managing the Coca-Cola marketing team that came up with the company’s iconic polar bears commercials. His education began with a bachelor’s degree from the University of Florida, a Master’s degree from Yale
The latest innovative ideas from Warrington
Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, despite the challenges brought on by the pandemic. From producing hundreds of new research papers, to teaching countless
The Great Facilitator
Exactly 50 years ago, in 1971, Joe Hair completed his third and final degree from the University of Florida Warrington College of Business. In the time since, Hair’s passion for marketing and entrepreneurship has propelled him to write more than
How much is a ‘like’ worth?
GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the social media platform every day, that adds up to a lot of likes. Roughly 728 million likes per
Warrington professor honored with distinguished scientific contributions award
GAINESVILLE, Fla. – Professor Philip M. Podsakoff, the Hyatt and Cici Brown Chair in Business, is the 2021 recipient of the Samuel J. Messick Distinguished Scientific Contributions Award, given by Division 5 (Quantitative and Qualitative Methods) of the American Psychological
MS Marketing Student Spotlight: Jacob Schuster
Jacob Schuster (BSBA ’20, MS Marketing ’21) will be among the first batch of students graduating from the MS Marketing program this spring. After graduation, he goes to work at Oracle in Austin. Congratulations, Jacob! Q: Tell us about your
Marketing PhD student’s paper honored with award at symposium
Warrington Ph.D. student Felipe Affonso’s paper was named the runner up as part of the William O. Bearden Award competition at the 2021 Southeast Marketing Symposium. The paper, “The Structure of a Product, Retail Environment, and Brand Logo Can Affect
Strong performance for UF MBA in latest US News ranking, despite pandemic
GAINESVILLE, Fla. – In spite of a volatile year with plenty of challenges for higher education, UF MBA at the University of Florida Warrington College of Business held onto its strong position on U.S. News & World Report’s “2022 Best
Good news or bad, we like to experience it with a friend
When it comes to life events — good and bad — people choose to experience them at the same time as a friend as a means of deepening social connection, according to a paper forthcoming in Social Psychological and Personality
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