Marketing Articles: page 5

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Bronze statue of an alligator sitting on top of a globe.

The latest innovative ideas from Warrington

Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, despite the challenges brought on by the pandemic. From producing hundreds of new research papers, to teaching countless

Joe Hair

The Great Facilitator

Exactly 50 years ago, in 1971, Joe Hair completed his third and final degree from the University of Florida Warrington College of Business. In the time since, Hair’s passion for marketing and entrepreneurship has propelled him to write more than

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How much is a ‘like’ worth?

GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the social media platform every day, that adds up to a lot of likes. Roughly 728 million likes per

Philip Podsakoff

Warrington professor honored with distinguished scientific contributions award

GAINESVILLE, Fla. – Professor Philip M. Podsakoff, the Hyatt and Cici Brown Chair in Business, is the 2021 recipient of the Samuel J. Messick Distinguished Scientific Contributions Award, given by Division 5 (Quantitative and Qualitative Methods) of the American Psychological

View of the top of Century Tower with text overlay that reads #9 among Public Full-Time MBA programs 2022 Best Graduate Schools US News & World Report

Strong performance for UF MBA in latest US News ranking, despite pandemic

GAINESVILLE, Fla. – In spite of a volatile year with plenty of challenges for higher education, UF MBA at the University of Florida Warrington College of Business held onto its strong position on U.S. News & World Report’s “2022 Best

Two women on a video call at home

Good news or bad, we like to experience it with a friend

When it comes to life events — good and bad — people choose to experience them at the same time as a friend as a means of deepening social connection, according to a paper forthcoming in Social Psychological and Personality

Carly Escue, Keisha Hunte and Sian Morgan.

Four among winners of Warrington’s teaching, advising awards

GAINESVILLE, Fla. – Congratulations are in order for the four winners of the 2020-2021 Warrington College of Business Teaching/Advising Awards. Dr. David Ling is the recipient of the Graduate Teaching Award and Carly Escue is the recipient of the Graduate Advising

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New Python course sets analytics and AI foundation for Warrington students

This past fall semester 54 Warrington students got, what was for many of them, a first look into understanding the world of business analytics and artificial intelligence (AI) thanks to a new course taught by marketing lecturer Dr. Joel Davis

Product Lineups: The More You Search, The Less You Find

Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable

New year's resolutions on yellow reminders

The Business of…New Year’s resolutions

Business principles are prevalent throughout almost all industries that impact your life. We decided to take a look at how business leaders implement these principles in their companies and how academic experts explain the impact business principles have on the

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