GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the social media platform every day, that adds up to a lot of likes. Roughly 728 million likes per
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Warrington professor honored with distinguished scientific contributions award
GAINESVILLE, Fla. – Professor Philip M. Podsakoff, the Hyatt and Cici Brown Chair in Business, is the 2021 recipient of the Samuel J. Messick Distinguished Scientific Contributions Award, given by Division 5 (Quantitative and Qualitative Methods) of the American Psychological
New Python course sets analytics and AI foundation for Warrington students
This past fall semester 54 Warrington students got, what was for many of them, a first look into understanding the world of business analytics and artificial intelligence (AI) thanks to a new course taught by marketing lecturer Dr. Joel Davis
Product Lineups: The More You Search, The Less You Find
Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable
Warrington professor receives award for lifetime distinguished scholarly contributions to the management field
GAINESVILLE, Fla. – Dr. Philip M. Podsakoff, Hyatt and Cici Brown Chair in Business and Clinical Professor, is the recipient of the Distinguished Scholarly Contributions to Management Award from the Academy of Management. He will receive the award at the
Consumers habitually seek the middle ground
Unpublished research shows avoiding the extremes is a common approach marketers need to address A foundation of consumer marketing is the malleable nature of our decision making process. When faced with choice, we’re expected to be rational actors who will
Three honored with Warrington’s teaching awards
GAINESVILLE, Fla. – The University of Florida Warrington College of Business recognized faculty members Alan Cooke, Sonia Singh and Larry DiMatteo as its 2018-2019 Teaching Award winners. Cooke and Singh are the recipients of the Undergraduate Teaching Award, and DiMatteo
Study: Live in the moment, don’t selfie or snap it
If you’re attending a destination wedding, taking a tour or simply celebrating the birthday of someone dear, a study by a group of researchers involving the University of Florida Warrington College of Business and Washington University in St. Louis came
Warrington marketing professor receives award for distinguished scientific contributions
GAINESVILLE, Fla. – Dr. Philip M. Podsakoff, Hyatt and Cici Brown Chair in Business in the Department of Marketing at the University of Florida Warrington College of Business, has been named the recipient of the 2019 Distinguished Scientific Contributions Award
Chris Janiszewski named an Association for Consumer Research Fellow
GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair in the Department of Marketing at the University of Florida Warrington College of Business, has been named a fellow of the Association for Consumer Research. He will be recognized
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