It was the final days of Professor Dennis DiPasquale’s Sales Management course, and the class’s 16 teams were ready to present on their semester-long fundraising projects. Grace Everitt and her “Wonder Women” team were up first. She was confident in
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Marketing professor receives lifetime achievement award
GAINESVILLE, Fla. – JC Penney Professor Dr. Richard Lutz received the 2016 American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) Lifetime Achievement Award on Feb. 27 at the AMA’s Winter Marketing Academic Conference in Las Vegas. The award is
Eminent Scholar to receive one of Marketing’s top honors
GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Dr. Steve Shugan will be one of four recipients of the 2016 Paul D. Converse Award, one of the most prestigious honors awarded to marketing scholars. The Converse Award, established by the American Marketing
Marketing professor selected as Batten Fellow
City Furniture Professor Dr. Debanjan Mitra was selected as a 2015-16 Batten Fellow by the University of Virginia’s Batten Institute of Entrepreneurship and Innovation. The Batten Fellows Program brings prominent and high-potential thought leaders to the Darden School of Business
Mowing the lawn in those new running shoes? You may not be happy with them
GAINESVILLE, Fla. – When it comes to how many different ways you use the things you buy, more may not necessarily be better. According to a new study coauthored by University of Florida marketing professor Aner Sela, the more the
Ph.D. candidate named finalist for marketing organization’s award
GAINESVILLE, Fla. – Haibing Gao, a fifth-year Ph.D. candidate in the Department of Marketing, has been selected as one of three finalists for the 2015 Mary Kay/Academy of Marketing Science Dissertation Proposal Competition. The winner will be announced at AMS’s
Marketing professors to be inducted as AMA Fellows
GAINESVILLE, Fla. – Dr. Barton Weitz, Emeritus Professor and former JCPenney Eminent Scholar Chair, and Dr. Richard Lutz, the JCPenney Professor of Marketing, will be inducted into the American Marketing Association’s inaugural class of AMA Fellows during its Winter Marketing
Sela selected to exclusive program for young marketing scholars
GAINESVILLE, Fla. – John I. Williams, Jr., Professor Dr. Aner Sela was one of 23 scholars chosen for Marketing Science Institute’s 7th Biennial Young Scholar Program. The Young Scholar Program, which began in 2001, brings together the most promising scholars
Alba selected for UF Research Foundation Professorship
GAINESVILLE, Fla. – James W. Walter Eminent Scholar Chair Dr. Joe Alba was one of 33 University of Florida faculty members awarded a UF Research Foundation Professorship for 2014-17. This is the second time Dr. Alba has received this distinction
Hough graduate programs featured prominently in global rankings
GAINESVILLE, Fla. – The Hough Graduate School of Business had nine of its programs rank in the top 20 among U.S. public universities, including seven placing in the top 10, in Eduniversal’s Best Masters Rankings 2012/2013. Eduniversal divided the 30
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