GAINESVILLE, Fla. – User-generated content (UGC) – from the photos and videos posted on social media to the product and service reviews shared on websites – is an increasingly important tool for companies looking to sell their goods and services.
Stories by Allison
With great power comes…benefits and costs?
GAINESVILLE, Fla. – Power is often necessary for employees to succeed in their workplace. But as the famous saying goes, “With great power comes great responsibility.” New research from the University of Florida Warrington College of Business finds that feeling
Warrington team among the top three at ethics case competition
GAINESVILLE, Fla. – Two students from the University of Florida Warrington College of Business finished among the top teams at the Templeton Business Ethics Case Competition at Stetson University. The team finished third in the final ethics case competition. “The
Warrington Career Week connects hundreds of students with recruiters, despite pandemic
Searching for a job can be a stressful and demanding task. Doing so during a pandemic doesn’t make it any easier. Despite the inherent challenges associated with job searching in the time of COVID-19, Warrington College of Business students were
How this Master of Science in Management graduate earned consistent promotions
Chantel Forrest graduated in 2009 from the Master of Science in Management (MSM) program and today works with Otis Elevators. She looks after service, modernization and new equipment business, including sales and the field operation. Read on to see how
Second annual Diversity Weekend highlights UF MBA’s inclusivity
In February, UF MBA hosted its second annual Diversity Weekend, where prospective students virtually learned about how UF MBA embraces and supports its MBAs from diverse backgrounds. We asked the Diversity Committee, made of current UF MBA students, to share
MS Marketing Student Spotlight: Ashley Arndt
Ashley Arndt is pursuing her MS Marketing degree from the Warrington College of Business. Learn more about Ashley and see how she’s benefitted from pursuing her master’s degree in marketing. Q: Tell us about yourself. Arndt: “I am a
Thanks for your support, Business Gators!
Dear Business Gators, We are amazed by the response from the Warrington College of Business community to Gator Nation Giving Day on February 18. Thank you, Business Gators! It was a historic day for the University of Florida with 22,198
Economic Empowerment
When Patricia Pacey (BA ’71, Ph.D. ’76) first came to the University of Florida, her aspiration was to be a high school math teacher. Growing up in a typical middle-class family in the 1950s and 60s, teaching was a common