A team of sophomore students from the University of Florida Warrington College of Business took on the FanTAXtic Deloitte Case Competition in January. Vickie Lu (BSAc ’26), Sandra La Rosa (BSAc ’26), Sophia Morrissey (BSAc ’26) and Gustavo Jimenez (BSAc
Stories by Holly
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Warrington alumnus named New Mobility’s Person of the Year
John Morris (MBA ’22) is a self-proclaimed travel addict. When a car accident in 2012 left him a triple amputee, Morris didn’t let his wheelchair keep him grounded. Two years after the accident – over a year of that time
Drilling into marketing
With a good-natured grin, Peter S. Sealey PhD Professor of Marketing Richard J. Lutz stalked between desks in his Marketing 101 classroom. Every student in the packed auditorium leaned forward, curious to see what he’d do with the electric drill
University of Florida MBA students learn importance of cultural insights while consulting with Prague businesses
Communism has left its mark on business in Prague. That’s what a cohort of MBA students from the University of Florida Warrington College of Business discovered on a Global Immersion Experience trip to the Czech Republic in November. The week-long
Research by Warrington faculty nominated for Antitrust Writing Awards
GAINESVILLE, Fla. – A paper by Jingchuan Pu and John B. Higdon Eminent Scholar Chair Hsing Kenneth Cheng has been nominated for this year’s Antitrust Writing Award. The paper, “Impact of Own Brand Product Introduction on Optimal Pricing Models for
Heavener team wins back-to-back international case competitions
November marked momentous achievements for the Heavener International Case Competition (HICC) team from the University of Florida Warrington College of Business. Within a few weeks, the team won two case competitions in Mexico and Canada. Beata Chen (BSBA ’23, MSF
No job half done
Success or failure – those are the only options in Dr. Sean Limon’s mind. Limon, instructional professor and oral communications coordinator at the University of Florida Warrington College of Business, says the best piece of advice he ever received came
Information systems professor honored for early career contributions
Jingchuan Pu, assistant professor in the Information Systems and Operations Management (ISOM) department at the University of Florida Warrington College of Business, is a recipient of the INFORMS Information Systems Society (ISS) Gordon B. Davis Young Scholar Award and the
Five things to do with a marketing degree
Marketing isn’t about sales; it’s about relationships. With a major in marketing through a Bachelor of Science in Business Administration or Master of Science in Marketing degree from the University of Florida Warrington College of Business, you’ll be equipped to build
Upgrade your semester with AI courses at Warrington
There’s a buzz on the University of Florida’s campus. Sitting in classrooms or walking across the Plaza of the Americas, you’ll hear students talking about “the AI school.” The term isn’t just in reference to Malachowsky Hall, a newly opened
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