Thanks to Clinical Assistant Professor Michael Carrillo, a new textbook is benefitting the University of Florida Warrington College of Business’s business-to-business (B2B) marketing course. Carrillo’s digital textbook, B2B Marketing: Strategic Foundations and Global Applications, hit the internet earlier this year,
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Discount stores dot the city. Does Gainesville still need them?
Low-cost retailers, much like their most frequent customers, have fallen on hard times. Assistant Professor of Marketing Tianxin Zou and David F. Miller Retail Center Director Joel Davis share insights in this story from The Independent Florida Alligator.
Will banning self-preferencing in digital markets help or hurt?
When searching for clothing on Amazon you may have noticed that the items that come up first are from Amazon Essentials, Amazon Collection and Amazon Aware. That practice — a company favoring its own products over that of its rivals
Meet Warrington’s new faculty for 2024
The Warrington College of Business is proud to welcome 17 new faculty members to campus in the fall of 2024. Learn more about these outstanding new members of the Warrington team who will continue to strengthen the college’s reputation and
Checkout trends keep Poole/Warrington research in the news
In the five years since NC State Poole Associate Professor Stefanie Robinson (BSBA ’03), St. Louis University Chaifetz School of Business Associate Professor Katie Kelting (BSBA ’03, MS ’06) and Peter S. Sealey, PhD Professor of Marketing Richard Lutz published research
Leading future leaders
The sunset over the water was spectacular from the view in the Jacksonville waterfront restaurant. Clinical Professor Steve Tufts (BS ’76, DBA ’17) admired the scene as he walked through the restaurant, trying to ignore the feeling of being watched.
How AI can improve health care
Members of the University of Florida College of Public Health and Health Professions and Warrington College of Business came together recently to discuss the power and potential of artificial intelligence for improving health care delivery as part of the college’s AI
Warrington College of Business faculty member reaches new research milestone
Philip M. Podsakoff, the Hyatt and Cici Brown Chair of Business, has reached a new milestone rarely achieved in the academic world. According to the Web of Science (all database search), he has received over 100,000 citations for his scholarly
Marketing to Gen Z: Tricks of the trade from a Gen Z social media marketing CEO
Nicole Rechtszaid (BABA ’21) is the co-founder and CEO of Ghost Agency, one of the first TikTok Shop Partners in the United States. Since beginning her career at age 14, she has become one of this generation’s most prolific social
Warrington students and faculty compete at national marketing championship
Digital marketing analytics lecturer Valeria Marcia led a team of marketing students from the University of Florida Warrington College of Business to the National Collegiate Digital Marketing Championship (NCDMC) in April. Hosted by Baylor University in Waco, Texas, the championship
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