University of Florida’s American Marketing Association (UF-AMA) chapter was recently recognized as a 2025 Top 5 Collegiate Chapter at the AMA Collegiate International Conference on April 3-5. Last year, UF-AMA was ranked among the top 25 of collegiate chapters. This
Marketing Articles: page 1
Page:
Warrington students win first place in national consulting competition
Undergraduate students Cindy Chen (BSBA ‘25), Marvin Bertram (BSBA ‘25), Sofia Galvan (BSBA ‘26), Vickie Lu (BSAc ‘26) and Trey Smith (BSBA ‘25) proudly represented the Warrington College of Business at the National Collegiate Consulting Championship (NCCC) and the National Collegiate
UF Warrington professor’s research among the most cited this century
An article co-authored by Philip M. Podsakoff, Ph.D., Hyatt and Cici Brown Chair of Business at the University of Florida Warrington College of Business, has been recognized for its scholarly impact in three recent reviews from Nature, including as one
Marketing faculty member named 2025 UF Research Foundation Professor
Chris Janiszewski, Russell Berrie Eminent Scholar in Marketing at the University of Florida Warrington College of Business, is among the 35 University of Florida professors honored as the most productive and promising faculty named UF Research Foundation (UFRF) Professors for 2025. The recognition goes
Is AI the new research scientist? Not so, according to a human-led study.
In a comprehensive study examining the capabilities of artificial intelligence in academic research, University of Florida researchers have found that while AI can be a valuable assistant, it falls short of replacing human scientists in many critical areas. The research,
Phil Podsakoff receives international award for lifetime outstanding teaching contributions
Philip Podsakoff, Hyatt and Cici Brown Chair in Business at the University of Florida Warrington College of Business, is the recipient of the 2025 Distinguished Teaching Contributions Award from the Society for Industrial and Organizational Psychology (SIOP). He will be
Money | AI-Powered Smart Carts: A Secret Weapon for Grocery Savings?
In recent months, retailers like Wegmans, Schnucks, ShopRite and Kroger have begun testing out “smart” carts in stores alongside traditional analog ones. Assistant Professor Geoff Tomaino, who studies consumer judgment and decision-making, says smart carts greatly reduce friction, or tiny
Unlocking potential: the impact of student organizations on Business Gators
At the Warrington College of Business, there are over 40 student organizations for our nearly 8,000 Business Gators to get involved with to learn, network and gain experience outside the classroom. Cassandra Green, Peter Angelo and James Walter are
Marketing to businesses has never been clearer
Thanks to Clinical Assistant Professor Michael Carrillo, a new textbook is benefitting the University of Florida Warrington College of Business’s business-to-business (B2B) marketing course. Carrillo’s digital textbook, B2B Marketing: Strategic Foundations and Global Applications, hit the internet earlier this year,
Discount stores dot the city. Does Gainesville still need them?
Low-cost retailers, much like their most frequent customers, have fallen on hard times. Assistant Professor of Marketing Tianxin Zou and David F. Miller Retail Center Director Joel Davis share insights in this story from The Independent Florida Alligator.
Page: