Nicole Rechtszaid (BABA ’21) is the co-founder and CEO of Ghost Agency, one of the first TikTok Shop Partners in the United States. Since beginning her career at age 14, she has become one of this generation’s most prolific social
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Warrington students and faculty compete at national marketing championship
Digital marketing analytics lecturer Valeria Marcia led a team of marketing students from the University of Florida Warrington College of Business to the National Collegiate Digital Marketing Championship (NCDMC) in April. Hosted by Baylor University in Waco, Texas, the championship
10 University of Florida business graduate programs ranked among the best in the nation by Eduniversal
GAINESVILLE, Fla. – The University of Florida Warrington College of Business proudly shares the latest rankings of several of its graduate business degree programs as some of the best in the United States according to a trusted international publication. On
An AI Bubble of a Different Kind
Insights from Jim Hoover, Director of the Business Analytics and Artificial Intelligence Center, highlight why leaders need to shift from investing to better planning around AI. Read more in this brief from Korn Ferry.
How much could you make if you major in business?
Selecting a major is an important decision for any student in college. The classes, extracurricular activities and internships you complete during this time will help set the stage for your post-graduation career. If business or any of its functions, such
New Case Study | Minespider: Building Responsible Battery Supply Chains with Blockchain
Clinical Assistant Professor Michael Carrillo and Clinical Professor and Director of the David F. Miller Retail Center Joel Davis collaborated on a new case study available through Ivey Publishing, one of the most prominent case publishers. The case focuses on
Drilling into marketing
With a good-natured grin, Peter S. Sealey PhD Professor of Marketing Richard J. Lutz stalked between desks in his Marketing 101 classroom. Every student in the packed auditorium leaned forward, curious to see what he’d do with the electric drill
Tech Tuesday with Valeria Marcia
In this week’s Tech Tuesday for WCJB TV20, UF Innovate speaks to Lecturer Valeria Marcia, a researcher using AI to power digital marketing. Marcia explains more about her work at Warrington, the UF AI initiative and what students can learn
University of Florida professor inducted into prestigious young scholars class for excellence in marketing research
GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is among the latest class of Marketing Science Institute (MSI) Young Scholars. Zou joins a prestigious group of marketing scholars from the University of Florida honored with
I’m an Expert: How To Know If an Item Is Worth Your Cash
Conventional wisdom and so-called ‘never buy’ lists will tell you that there are certain things that are rarely worth spending your money on. Such items typically run the gamut from cheap, low-quality items like single-use plastics or dollar store kitchen gadgets,
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