Thanks to Clinical Assistant Professor Michael Carrillo, a new textbook is benefitting the University of Florida Warrington College of Business’s business-to-business (B2B) marketing course. Carrillo’s digital textbook, B2B Marketing: Strategic Foundations and Global Applications, hit the internet earlier this year,
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Discount stores dot the city. Does Gainesville still need them?
Low-cost retailers, much like their most frequent customers, have fallen on hard times. Assistant Professor of Marketing Tianxin Zou and David F. Miller Retail Center Director Joel Davis share insights in this story from The Independent Florida Alligator.
Will banning self-preferencing in digital markets help or hurt?
When searching for clothing on Amazon you may have noticed that the items that come up first are from Amazon Essentials, Amazon Collection and Amazon Aware. That practice — a company favoring its own products over that of its rivals
Meet Warrington’s new faculty for 2024
The Warrington College of Business is proud to welcome 17 new faculty members to campus in the fall of 2024. Learn more about these outstanding new members of the Warrington team who will continue to strengthen the college’s reputation and
How AI can improve health care
Members of the University of Florida College of Public Health and Health Professions and Warrington College of Business came together recently to discuss the power and potential of artificial intelligence for improving health care delivery as part of the college’s AI
Warrington College of Business faculty member reaches new research milestone
Philip M. Podsakoff, the Hyatt and Cici Brown Chair of Business, has reached a new milestone rarely achieved in the academic world. According to the Web of Science (all database search), he has received over 100,000 citations for his scholarly
Marketing to Gen Z: Tricks of the trade from a Gen Z social media marketing CEO
Nicole Rechtszaid (BABA ’21) is the co-founder and CEO of Ghost Agency, one of the first TikTok Shop Partners in the United States. Since beginning her career at age 14, she has become one of this generation’s most prolific social
10 University of Florida business graduate programs ranked among the best in the nation by Eduniversal
GAINESVILLE, Fla. – The University of Florida Warrington College of Business proudly shares the latest rankings of several of its graduate business degree programs as some of the best in the United States according to a trusted international publication. On
How much could you make if you major in business?
Selecting a major is an important decision for any student in college. The classes, extracurricular activities and internships you complete during this time will help set the stage for your post-graduation career. If business or any of its functions, such
Drilling into marketing
With a good-natured grin, Peter S. Sealey PhD Professor of Marketing Richard J. Lutz stalked between desks in his Marketing 101 classroom. Every student in the packed auditorium leaned forward, curious to see what he’d do with the electric drill
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