Clinical Assistant Professor Michael Carrillo and Clinical Professor and Director of the David F. Miller Retail Center Joel Davis collaborated on a new case study available through Ivey Publishing, one of the most prominent case publishers. The case focuses on
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Drilling into marketing
With a good-natured grin, Peter S. Sealey PhD Professor of Marketing Richard J. Lutz stalked between desks in his Marketing 101 classroom. Every student in the packed auditorium leaned forward, curious to see what he’d do with the electric drill
Tech Tuesday with Valeria Marcia
In this week’s Tech Tuesday for WCJB TV20, UF Innovate speaks to Lecturer Valeria Marcia, a researcher using AI to power digital marketing. Marcia explains more about her work at Warrington, the UF AI initiative and what students can learn
University of Florida professor inducted into prestigious young scholars class for excellence in marketing research
GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is among the latest class of Marketing Science Institute (MSI) Young Scholars. Zou joins a prestigious group of marketing scholars from the University of Florida honored with
I’m an Expert: How To Know If an Item Is Worth Your Cash
Conventional wisdom and so-called ‘never buy’ lists will tell you that there are certain things that are rarely worth spending your money on. Such items typically run the gamut from cheap, low-quality items like single-use plastics or dollar store kitchen gadgets,
Five things to do with a marketing degree
Marketing isn’t about sales; it’s about relationships. With a major in marketing through a Bachelor of Science in Business Administration or Master of Science in Marketing degree from the University of Florida Warrington College of Business, you’ll be equipped to build
Smartphones Are Changing How We Shop—And What We Shop For
A recent Journal of Marketing Research study by City University of Hong Kong’s Camilla Eunyoung Song (Ph.D. ’21) and City Furniture Professor Aner Sela shows that when consumers use smartphones, which are considered more personal and private than other devices, they are more
University of Florida marketing professor’s research lauded for significant societal impact by international organization
GAINESVILLE, Fla. – Research at the University of Florida Warrington College of Business is well-regarded by academics and industry leaders for its ability to advance business as well as society, as exemplified by research recently highlighted by the European Foundation
Incentivized online reviews inflate product ratings, sales, even when disclosed
JCPenney Eminent Scholar Jinhong Xie and Brian R. Gamache Professor Woochoel Shin‘s new research based on thousands of reviews posted on Amazon shows that when people received free products in exchange for reviews, their ratings were significantly inflated — and product
Store display psychology: Why you end up buying things near sale items
Consumers may not take notice as they stock up on hot dogs and related condiments ahead of the July 4 holiday, but new research from Russell Berrie Eminent Scholar Chris Janiszewski suggests the placement of these products in grocery store
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