Conventional wisdom and so-called ‘never buy’ lists will tell you that there are certain things that are rarely worth spending your money on. Such items typically run the gamut from cheap, low-quality items like single-use plastics or dollar store kitchen gadgets,
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Five things to do with a marketing degree
Marketing isn’t about sales; it’s about relationships. With a major in marketing through a Bachelor of Science in Business Administration or Master of Science in Marketing degree from the University of Florida Warrington College of Business, you’ll be equipped to build
Smartphones Are Changing How We Shop—And What We Shop For
A recent Journal of Marketing Research study by City University of Hong Kong’s Camilla Eunyoung Song (Ph.D. ’21) and City Furniture Professor Aner Sela shows that when consumers use smartphones, which are considered more personal and private than other devices, they are more
University of Florida marketing professor’s research lauded for significant societal impact by international organization
GAINESVILLE, Fla. – Research at the University of Florida Warrington College of Business is well-regarded by academics and industry leaders for its ability to advance business as well as society, as exemplified by research recently highlighted by the European Foundation
Meet Warrington’s new faculty for 2023
The Warrington College of Business is proud to welcome five new faculty members to campus in the fall of 2023. Learn more about these outstanding new members of the Warrington team who will continue to strengthen the college’s reputation and
Incentivized online reviews inflate product ratings, sales, even when disclosed
JCPenney Eminent Scholar Jinhong Xie and Brian R. Gamache Professor Woochoel Shin‘s new research based on thousands of reviews posted on Amazon shows that when people received free products in exchange for reviews, their ratings were significantly inflated — and product
Store display psychology: Why you end up buying things near sale items
Consumers may not take notice as they stock up on hot dogs and related condiments ahead of the July 4 holiday, but new research from Russell Berrie Eminent Scholar Chris Janiszewski suggests the placement of these products in grocery store
Professors honored with Journal of Interactive Marketing award
Peter S. Sealey PhD Professor of Marketing Richard Lutz and Georgia Tech’s Tim Halloran (DBA ‘18) were recently presented with the 2021 Journal of Interactive Marketing Best Paper award. The award is given to an article that has made a
Why you’re still getting irrelevant ads, according to research
GAINESVILLE, Fla. – Imagine you’re in search of a new car. You’ve seen a Subaru model that interests you, so you decide to look it up online for more details. After some brief research, you quickly decide the Subaru isn’t
Building bipartisan bridges
In the years since Lezlee Westine (BSBA ’82) graduated from the University of Florida, she has held leadership positions in the tech hub of Silicon Valley to the country’s government seat in Washington, D.C. No matter the industry focus, Westine
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