Marketing professor receives UF research award

GAINESVILLE, Fla. – John I. Williams, Jr. Professor Dr. Aner Sela was one of 10 professors awarded the University of Florida Excellence Award for Assistant Professors.

The award recognizes UF assistant professors for their research performance. A one-time allocation of $5,000 is given to each recipient, who can use the funds for travel expenses, equipment, books, graduate student stipends or other research-related expenses.

Dr. Sela has been one of the College’s most prolific researchers since joining Warrington in 2010. According to the University of Texas-Dallas’ Top 100 Business School Research Rankings, Dr. Sela’s work has been published five times in premier academic journals from 2010 to 2014—tied for second-most in the College.

Dr. Sela is the second Warrington professor to win this award. J. Michael Cook/Deloitte Term Associate Professor Dr. Jennifer Wu Tucker received this honor in 2009.

Dr. Sela was most recently selected to the Marketing Science Institute’s 7th Biennial Young Scholar Program, which brings together the most promising scholars in marketing and closely related field, and whose work suggest they are potential leaders of the next generation of marketing academics.

Dr. Sela’s research interests are Consumer Judgment and Decision Making, Decision Difficulty, Multi-attribute Choice, Consumer Lay-theories, Inference-making and Attribution and Value Perception. He earned a Bachelor of Architecture from Israel’s Bezalel Academy of Art and Design (2000), a Master of Arts in Finance/Marketing from The Hebrew University of Jerusalem (2004) and a Ph.D. in Marketing from Stanford University (2010).