Chris Janiszewski
Russell Berrie Eminent Scholar Chris Janiszewski

Store display psychology: Why you end up buying things near sale items

Consumers may not take notice as they stock up on hot dogs and related condiments ahead of the July 4 holiday, but new research from Russell Berrie Eminent Scholar Chris Janiszewski suggests the placement of these products in grocery store displays can be highly orchestrated to influence your buying decisions. 

The research findings, which are forthcoming in the Journal of Marketing, show that when consumers are drawn to attention-grabbing price promotions—such as an eye-level fluorescent sticker advertising two packs of hot dogs for one—their attention migrates to the items on each side of the product on sale. 

Read more insights in this story from the University of Colorado Boulder Today