The Next Kirkland? Online Retailers Create Their Own Brands

U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting their own house brands. Read the U.S. News & World Report article.

You can read more from Dr. Shin about store brands versus name brand products in UF News’ article “Are store brands just as good? An expert weighs in.”