GAINESVILLE, Fla. – JC Penney Eminent Scholar Chair Dr. Jinhong Xie was named a finalist for the Journal of Marketing Research’s 2016 William F. O’Dell Award. The O’Dell Award honors a Journal of Marketing Research article published in 2011 that
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Marketing professor receives lifetime achievement award
GAINESVILLE, Fla. – JC Penney Professor Dr. Richard Lutz received the 2016 American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) Lifetime Achievement Award on Feb. 27 at the AMA’s Winter Marketing Academic Conference in Las Vegas. The award is
Eminent Scholar to receive one of Marketing’s top honors
GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Dr. Steve Shugan will be one of four recipients of the 2016 Paul D. Converse Award, one of the most prestigious honors awarded to marketing scholars. The Converse Award, established by the American Marketing
Mowing the lawn in those new running shoes? You may not be happy with them
GAINESVILLE, Fla. – When it comes to how many different ways you use the things you buy, more may not necessarily be better. According to a new study coauthored by University of Florida marketing professor Aner Sela, the more the
Marketing professors to be inducted as AMA Fellows
GAINESVILLE, Fla. – Dr. Barton Weitz, Emeritus Professor and former JCPenney Eminent Scholar Chair, and Dr. Richard Lutz, the JCPenney Professor of Marketing, will be inducted into the American Marketing Association’s inaugural class of AMA Fellows during its Winter Marketing
Sela selected to exclusive program for young marketing scholars
GAINESVILLE, Fla. – John I. Williams, Jr., Professor Dr. Aner Sela was one of 23 scholars chosen for Marketing Science Institute’s 7th Biennial Young Scholar Program. The Young Scholar Program, which began in 2001, brings together the most promising scholars
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