Marketing Articles: page 5

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Susan Fournier

Susan Fournier (Ph.D. ’94) | March 2021

Fournier (Ph.D. Marketing 1994) is Allen Questrom Professor and Dean at Boston University’s Questrom School of Business.  She was recently named the recipient of the 2021 Distinguished Scientific Contribution Award from the Society of Consumer Psychology (SCP). The Distinguished Scientific

Two women on a video call at home

Good news or bad, we like to experience it with a friend

When it comes to life events — good and bad — people choose to experience them at the same time as a friend as a means of deepening social connection, according to a paper forthcoming in Social Psychological and Personality

Carly Escue, Keisha Hunte and Sian Morgan.

Four among winners of Warrington’s teaching, advising awards

GAINESVILLE, Fla. – Congratulations are in order for the four winners of the 2020-2021 Warrington College of Business Teaching/Advising Awards. Dr. David Ling is the recipient of the Graduate Teaching Award and Carly Escue is the recipient of the Graduate Advising

Code with a blue overlay and the Python logo centered on top

New Python course sets analytics and AI foundation for Warrington students

This past fall semester 54 Warrington students got, what was for many of them, a first look into understanding the world of business analytics and artificial intelligence (AI) thanks to a new course taught by marketing lecturer Dr. Joel Davis

Man Xie, Saglara Sangadzhieva. Federico Rojas, Johanna Pallmann and Qirong “Sherry” Meng.

5 Warrington students honored by UF International Center

Congratulations are in order for five students from the Warrington College of Business for being honored with Outstanding Achievement Awards from the University of Florida International Center (UFIC) on November 17. The Outstanding Achievement Award recognizes international students who not

Product Lineups: The More You Search, The Less You Find

Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable

Danielle Gray

Heavener student creates marketing competition for students who lost internships due to COVID-19

In March, I was interviewing with different music industry companies for a summer internship. That soon came to an abrupt halt when companies transitioned online due to the COVID-19 pandemic. When the companies I was interested in decided to cancel

Mustafa Emin and Sang Kuy Park

Finance and marketing PhD students honored with teaching awards

GAINESVILLE, Fla. – Ph.D. students Mustafa Emin and Sang Kyu Park were awarded Warrington College of Business Ph.D. Teaching Awards for their teaching efforts in the fall and spring 2019 semesters.  The award is presented by the Teaching & Learning

New year's resolutions on yellow reminders

The Business of…New Year’s resolutions

Business principles are prevalent throughout almost all industries that impact your life. We decided to take a look at how business leaders implement these principles in their companies and how academic experts explain the impact business principles have on the

Six students stand with awards alongside two international programs directors

Six Warrington students honored by UF International Center

GAINESVILLE, Fla. – Six students from the Warrington College of Business received Outstanding International Student Awards from the University of Florida International Center on November 19. The Outstanding International Student Award recognizes international students who not only meet exemplary academic

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