Marketing Articles: page 5

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Philip Podsakoff

Warrington professor honored with distinguished scientific contributions award

GAINESVILLE, Fla. – Professor Philip M. Podsakoff, the Hyatt and Cici Brown Chair in Business, is the 2021 recipient of the Samuel J. Messick Distinguished Scientific Contributions Award, given by Division 5 (Quantitative and Qualitative Methods) of the American Psychological

Jacob Schuster poses with his graduation cap next to an alligator statue.

MS Marketing Student Spotlight: Jacob Schuster

Jacob Schuster (BSBA ’20, MS Marketing ’21) will be among the first batch of students graduating from the MS Marketing program this spring. After graduation, he goes to work at Oracle in Austin. Congratulations, Jacob!  Q: Tell us about your

Felipe Affonso

Marketing PhD student’s paper honored with award at symposium

Warrington Ph.D. student Felipe Affonso’s paper was named the runner up as part of the William O. Bearden Award competition at the 2021 Southeast Marketing Symposium. The paper, “The Structure of a Product, Retail Environment, and Brand Logo Can Affect

View of the top of Century Tower with text overlay that reads #9 among Public Full-Time MBA programs 2022 Best Graduate Schools US News & World Report

Strong performance for UF MBA in latest US News ranking, despite pandemic

GAINESVILLE, Fla. – In spite of a volatile year with plenty of challenges for higher education, UF MBA at the University of Florida Warrington College of Business held onto its strong position on U.S. News & World Report’s “2022 Best

Susan Fournier

Susan Fournier (Ph.D. ’94) | March 2021

Fournier (Ph.D. Marketing 1994) is Allen Questrom Professor and Dean at Boston University’s Questrom School of Business.  She was recently named the recipient of the 2021 Distinguished Scientific Contribution Award from the Society of Consumer Psychology (SCP). The Distinguished Scientific

Two women on a video call at home

Good news or bad, we like to experience it with a friend

When it comes to life events — good and bad — people choose to experience them at the same time as a friend as a means of deepening social connection, according to a paper forthcoming in Social Psychological and Personality

Carly Escue, Keisha Hunte and Sian Morgan.

Four among winners of Warrington’s teaching, advising awards

GAINESVILLE, Fla. – Congratulations are in order for the four winners of the 2020-2021 Warrington College of Business Teaching/Advising Awards. Dr. David Ling is the recipient of the Graduate Teaching Award and Carly Escue is the recipient of the Graduate Advising

Code with a blue overlay and the Python logo centered on top

New Python course sets analytics and AI foundation for Warrington students

This past fall semester 54 Warrington students got, what was for many of them, a first look into understanding the world of business analytics and artificial intelligence (AI) thanks to a new course taught by marketing lecturer Dr. Joel Davis

Man Xie, Saglara Sangadzhieva. Federico Rojas, Johanna Pallmann and Qirong “Sherry” Meng.

5 Warrington students honored by UF International Center

Congratulations are in order for five students from the Warrington College of Business for being honored with Outstanding Achievement Awards from the University of Florida International Center (UFIC) on November 17. The Outstanding Achievement Award recognizes international students who not

Product Lineups: The More You Search, The Less You Find

Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable

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